If you have questions please take a look at the information below. If you do not see the answer to your question below please reach out to us.
What does The Campaign Registry do?
The Campaign Registry is the information hub that allows to register 10DLC messaging campaigns. Their mission is to provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P 10DLC messaging.
Who is the service intended for?
TCR enables SMS messaging service providers (called Campaign Service Providers or CSPs) to register 10DLC SMS Campaigns on behalf of the Brands they work with. After registering a Campaign on TCR, CSPs work with their connectivity partners to activate the Campaign and send messages to end users
What is 10DLC
10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns which is sanctioned by the mobile operators for A2P messaging.
What are the differences between Short Codes and 10DLC?
Short Codes are 4-, 5-, or 6-digit numbers issued by the Common Short Code Administration (CSCA). Short Codes and 10DLCs are both used to send and receive messages and allow businesses to communicate with end-users.
Ten Digit Long Codes (10DLCs) are 10-digit phone numbers owned by a business and are used for Application-to-Person (A2P) messaging; however, unlike Short Codes, 10DLC supports voice calls in addition to messaging.
Why do CSPs need to register 10DLC Campaigns?
North American carriers are moving away from unsanctioned long codes and are launching 10DLC as a sanctioned A2P messaging service. In order to create this sanctioned channel, carriers are requiring use of TCR to know who is sending messages and what messaging is being sent. TCR allows carriers to have access to this information, and with this transparency, CSP’s will have their registered campaigns fully supported.
What is a Direct Connect Aggregator (DCA)?
DCAs are companies that provide direct connectivity to mobile carrier gateways for the purpose of delivering SMS messages.
My company is a CSP. How do I get started?
You can submit your CSP application. Upon registration, we will follow up with instructions about onboarding
What are the requirements to become a Campaign Registry user (or CSP)?
TCR Users are called Campaign Service Providers (CSPs). CSPs must operate an SMS messaging platform that enables Brands to send messages to their Customers.
Why do I need to provide the EIN of the Brands that I register?
When you add a Brand to your CSP profile, we require you to enter its EIN (Sole Proprietors are excluded). This allows TCR to verify the identity of the Brand, which is a requirement for any campaign to be registered on 10DLC. It is crucial that the EIN matches the legal company name of the Brand you are registering for it to be correctly verified.
How can I be sure to enter the correct EIN/ Tax ID to have my Brand "Verified"
Tax ID number is used in conjunction with the company’s name, address, and other information to ensure we perform a background investigation on the correct company. The following guidance will provide the best recognition opportunity for your company. United States If you are a US company or a foreign company with a US IRS Employer Identification Number (EIN), please enter that nine-digit number in the EIN field and ensure that your legal company name is consistent with your IRS registration and is properly spelled. The address you enter should also be the same as that used in registering with the IRS. Canada If your primary business registration is in Canada, please enter your Canadian Corporation Number, which may be federal or provincial. Please do NOT enter your business number or federal tax ID number, as that is not readily cross-referenced. As always, please ensure that your legal company name is consistent with your corporation registration and is properly spelled. The address you enter should also be the same as that used in registering with Corporations Canada. Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC Please enter the numeric portion of your VAT ID number.
Why do I need to provide the contact information of the Brands that I register?
When you add a Brand to your CSP profile, we ask you to provide contact information for the Brand. This allows carriers and TCR to troubleshoot if any issue arises.
How do you validate that I am working with the Brands that I register?
When you add a Brand to your CSP profile, we ask you to provide contact information for the Brand. The Brand may be contacted at any time to verify their business relationship with your company.
The Brand I'm working with has already been registered and vetted with another of their messaging partners. Do I have to register them again?
Each CSP must register the Brands that they are working with, whether or not they have already been registered by another CSP. If your brand has already been vetted, you can fill out the “Vetting Partner – Vetting Identifier” section which will allow the campaign registry to check with a 3rd party vetting company to retrieve and apply their vetting score.
If my Brand needs high throughput for their use case, can I setup my Campaign on multiple numbers to improve throughput?
Throughput is determined based on who is sending the message (the Brand) and what is being sent (the Use Case and Vertical), not on the amount of numbers associated with the Campaign. The best course of action to provide your client with higher throughput is to have them vetted, declare a Use Case, and provide a detailed explanation of their Campaign.
How long does it take to approve my Campaign once submitted?
Standard Use Case Campaigns are approved immediately for qualified brands, while some Special Use Case Campaigns are dependent on MNO review times. These Campaigns initially will be in a “Review” Status upon completion of the registration process. Once the Campaign Registry receives the approval decision from the MNO, we will inform the registered User (CSP).
What do I do if my Campaign is not approved?
Standard Campaigns are automatically approved upon completion of the Campaign Registration form. Special Campaigns may require MNO approval. Any Special Class Campaign approval decision questions must be addressed directly to the MNO.
Is there any benefit to having a single Use Case campaign vs a mixed Use Case campaign?
Typically, single Use Case Campaigns receive better service than mixed Use Case Campaigns types, depending on each MNO. This is meant to incentivize declaring a Use Case, as this type of Campaign provides the greatest transparency for the market. In addition to this, if a Mixed Use Case campaigns is suspended for any reason, all of its traffic will be blocked, but not if the same traffic is set up in multiple relevant single Use Case Campaigns.
What should I write in the "Campaign Description" field ?
We advise you to be clear and detailed, especially for special use cases. When reviewing a campaign, carriers will look at the campaign description and see if it matches the content of the messages being sent. For standard campaigns, the carriers may not look at the description until there is an issue.
How does a Brand obtain approval to send Special Campaigns?
Brands must be either vetted or receive MNO pre/post approval to be able to send Special Use Cases Campaigns. Vetting can be carried on or imported directly through the TCR portal.
What happens if my special campaign is not approved? What is my next step?
The current process is that when a carrier denies a special campaign, the carrier could provide a reason. If you believe your campaign was denied in error, please contact your connectivity partner to request an appeal.
Why do I have to select sub-use cases for certain special use cases?
This is a carrier requirement so that there is more granularity behind each use case. Ex: If you are running a charity campaign, you are able to add additional details letting the carriers know the different types of use cases you plan to run (Ex: Marketing, account notifications, customer service, etc)